“CINNABON #BONLIFE SERIES”

International Social and Digital Ad Campaign

Focus Brands came to me looking to create an International Branding Commercial that was both beautiful and language agnostic. I directed this with a small crew and an ace food-stylist. I also composed and performed the musical score. The entire campaign went on to win a slew of awards — along with some fun, bright recipe videos that played across social media for months. All my work provided Cinnabon with a huge cache of bright, beautiful videos, stills, and gifs they continue to use across Asia, the Middle East, and right here in the states.