“INXEPTION” & “TIDAL”
UPS Partner Profile and Small Business Profile
UPS is one of my favorite clients. I get to travel the world to meet business, thought and technology leaders, interview them, and create videos about what I have learned. Here are examples of two of my recent outings: a trailblazing, San Francisco-based tech startup implementing blockchain technology named Inxeption and a small eco-friendly flip flop manufacturer in New York named Tidal. In both cases, I get to indulge my endless curiosity and utilize my journalistic skill-set. I identify the story, concept a treatment, show up in town with a small crew for a scout, shoot and conduct the interviews the next day, capture candid in-the-moment b-roll, and then take the footage back to Atlanta where I story edit and bring it all through post.
UPS MY CHOICE:
UPS Customer Profiles
I also get to work with UPS’s External Agencies making commercials and digital content. All in: my familiarity with both the internal corporate and high-level external marketing sides of the company allow me to be deft, confident, and ensure everything I work on for UPS and their partners is always up-to-standard and top-flight creatively.