“BOUNDLESS IMPACT”
UST Brand Anthem + Digital Ad Campaign: “Building for Boundless Impact”
When it came time for UST and their agency The Frameworks to put together a Brand Anthem and Digital Ad Campaign to show the versatility and expanse of the international technology company’s innovation and reach, I got to help them bring it to life. The result is a Brand Film and Ad Campaign that integrates UST’s Boundless Film’s and the people it has touched into a story about the company’s mission to positively effect 4 Billion lives.
Directing this was intense — and a lot of fun. An amazing cast of UST personnel and talent came together to illustrate what boundless impact really means across industries as diverse as healthcare, manufacturing, retail, fintech, AI, and more.
