“SAFETY TIPS”

UPS Digital Campaign

UPS is a global employer that not only values its 350,000 employees — it tangibly empowers them with competitive pay, great benefits, tuition assistance, and a ton of other incentives and advantages. Chorus Films and I helped tell that story in a series of digital ads that put the opportunities UPS provides front and center.

This spot showcases all of the intangible wisdom you gain from being a UPSer — and how you pass that wisdom onto the next generation. We shot this car scene for real (no virtual process trailer for us). Both daughter, Bella Fraker and Dad, Michael Rubino were fantastic — nailing my notes from the pass van. Huge props to our riggers and camera department for making this little spot really go — our picture car looked like Furiosa’s ride from Mad Max: Fury Road with all of the mounts and grip. It was totally badass.